Directed a documentary teaser about a new uniform for a major international airline. The film highlights the brand’s capsule approach to workwear, allowing employees to combine elements while keeping a unified corporate style. Blending a visual metaphor of choice with the real manufacturing process, the project traces the uniform’s journey from initial concept to the finished look. It is a story about freedom within a system, individuality within a shared design, and how a modern brand rethinks professional clothing.

A series of travel episodes created for the automotive brand Jetour, where the journey itself becomes the main way of telling the story of the car. Two hosts travel to Bashkortostan — one of Russia’s most scenic regions in autumn — exploring natural and cultural landmarks behind the wheel of the brand’s vehicles. The format combines dynamic automotive cinematography with a documentary-style observation of places and people. The project presents the car as a tool for freedom, exploration, and the open road, turning advertising into an engaging travel experience.